How to Blog For Money: Content ! Content! Content!

While the origins of blogging are rooted in passion for making one’s own statement loud and clear through the digital media, blogging today has become a competitive business, with large number of bloggers clamoring for attention.

Understandably, those who can make themselves be visible and be heard, carry a much higher premium than those who are not as reachable or lie buried under tons of electronic material that clogs the Internet everyday.

Blogging per se, does not create any incomes, but people who command a high value in the blogging world cash in on the interest—or traffic—their blogs generate.

Thus, if a blog is able to interest a large number of people, then advertisers are willing to advertise on the blog site.

Another mode of monetizing a blog is sell products through it. In this case, a blogger is not dependent on sponsors to see value in advertising on his site. Instead, he acts as the middle man who is driving traffic that his blog generates to the sales pages of those who have a product to sell but do not have the requisite traffic.

In this case, the blogger acts as an affiliate for a product and earns commission for his efforts to promote other people’s products.

Now the question arises to why anyone would want to visit a blog time and again?

Whichever way you look at it, the answer time and again in Content! Content ! Content!

If you are familiar with the print or broadcast media, you would see the parallels. Unless there are readers, there are no advertisers and if there are no advertisers, the sustainability of the operation itself is in question.

So at the end of the day, if one had to summarize on the back of a visiting card how to blog for money on the Internet—or for the matter any form of publishing—the answer is just one word—Content.

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What is a blog

A blog, short for weblog, is a kind of personalized web journal, which is created, updated and maintained by an individual.

Like any journal, it is updated regularly with entries on subjects ranging from personal experiences to more cerebral subjects—subjects that one may not get a chance to record and make available to the public otherwise.

To understand this better, imagine this situation. You have lot of opinions on a subject. You may even be an expert. However, you are unable to disseminate these opinions widely as the conventional means of communication, such as newspaper or a magazine do not wish to publish your opinion.

This could be because they have no space or they consider the subject that you are interested is of interest to only some people and not to a wider audience. They may also consider you not knowledgeable enough or may have hesitation publishing your material because they feel you are not well known and hence readers may not want read your opinions. Hence, they reject your submission.

But with the emergence of blogs, it is possible for all individuals to express their opinions through their electronic journals.

Blog writing is so simple that it can be done by anyone. Also, blogging can be done for free or could be done after spending money. The choice is entirely the individual’s.

The only rule---if at all, there is a rule—is that the entries appear in a reverse chronological order. In simple terms, this means that the most recent entry appears at the top while the earlier entries are buried underneath.

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